Twenty-five years leading creative for product and brand launches. Co-founder, Creative Director, and Lead Copywriter at Agency689, where every launch runs through me end to end: concept, copy, campaign, video, packaging, trade show, web, and social. Clients include Xbox, AMD, Microsoft, Sunset Marquis, Hotel Figueroa, Traveler Guitar, Oxford Collection, CLINK Hostels, FileKeepers, and Raleigh Studios. Clio, Ad Club, and Webby awards for copy.
Since 2024, sister studio Agentic689 extends the same discipline into frontier AI. Seven production agents shipped on the Anthropic Claude API, sole author of every system prompt, persona, and SKILL.md across the suite. That technical depth is what lets me find the story in an AI product that goes past feature listing, and it has sharpened how fast and how well we ship the work at Agency689.
Brand development from zero: naming, positioning, voice, visual system, launch. Concept and campaign leadership across launches. Video writing and direction, including TV spots and launch films. Trade show and experiential. Packaging and product copy. Press, web, social, long-form. Launch decks, pitch decks, and speaker decks.
Voice architecture as a system, not a style. Tone and style guides, persona documents, governance rules that hold a brand's voice consistent across writers, channels, and AI agents. SKILL.md voice scaffolding for production use inside model workflows. Brand voices that scale without drifting.
Brand books, style guides, component libraries, typography and color systems, templates that hold across teams and channels. SKILL.md design scaffolds that let AI tools produce on-brand output at speed. WCAG contrast auditing, responsive grids, SEO architecture.
Architect of production agents on the Anthropic Claude API. System prompt architecture, multi-turn agentic loops, persona scaffolding, SKILL.md documentation, hard-rule governance, tool-use patterns. Seven production agents shipped across stock intelligence, book marketing, music release strategy, and satellite terrain analysis. Working knowledge of Claude (Sonnet, Opus), GPT, Grok, DeepSeek, Llama, and local Ollama + LoRA.
Full-service identity and branding studio. Research-based naming, brand development, creative direction, identity design, and the content, packaging, and digital work that launches a brand into the world. Twenty-five years leading creative and copy on every engagement. Sixty-plus brands shipped, with deep benches in hospitality (Sunset Marquis as Agency of Record, Hotel Figueroa, CLINK Hostels, Oxford Collection, Hotel Nikko, Hotel Sax Chicago, Maison 140, Zaza Dallas, Le Montrose, House of Blues Hotel, Magnolia, Lexington), gaming and consumer tech (Xbox, AMD, Microsoft, Blizzard, Killer Network, Rivet Networks, ViewSonic, Traveler Guitar), studios and entertainment (Raleigh Studios, Manhattan Beach Studios, Orbital Virtual Studios, Red Touch Media), restaurants (Cavatina, Playa Rivera, ANZU, Josh Slocum's), wineries (Rosenthal Estates, Bianchi, Beverly Hills Vineyard), and conservation (Coastal Corridor Alliance). Wrote and designed the new-business pitch decks that built the roster.
A studio built to develop deep working fluency with frontier AI by shipping production agents on the Claude API. The work is the research. I learn what these models can actually make by making them make it, against real objectives, with real outcomes on the line. Sole author of every system prompt, persona file, SKILL.md, and governance doc across seven shipped agents: two single-stock intelligence platforms (CRDO, VRT) with tiered hypotheses, regime detection, and drawdown protocols; a multi-asset anomaly correlation engine (COOK) with a steakhouse-themed pyramid UI; closed-loop book and music marketing systems (Book, Music); a Reddit persona builder with validated .md persona specs (Red); and AuScan, a Claude-Vision satellite prospecting tool that surfaced a 72% confidence gold hit in Harney County, Oregon. Documented the architecture in a 7,400-word whitepaper. The work has directly sharpened how fast and how well I produce deck design, infographics, and technical visuals. The design discipline the agents demand is the same design discipline that makes pitch work land.
Led creative direction and copy inside DGWB's interactive practice during the first wave of agency digital. Wrote and led the new-business pitches. Managed copy and creative direction across accounts including IndyMac Bank, Toshiba Computers, Toshiba Copiers, Yamaha Music, Avery Dennison, Clarion, and Wienerschnitzel.
A cross-section. Gaming hardware. Hospitality. Music instruments. Enterprise. Autonomous agents. Each one written, designed, and shipped.
Built the brand from zero through Qualcomm acquisition in three years. Named the KILLER Network Interface Card, wrote the launch, designed the packaging, ran the trade show presence, produced the TV spots, and designed the heat sink on the card itself. End Lag Now protest campaign and the Blizzard World of Warcraft coin partnership, still collector-valued today.
West Hollywood rock-and-roll hotel. Agency of Record on one of the most iconic boutique hotel brands in the world. Held the rock-and-roll soul of the property through a luxury repositioning, then extended the voice across Restaurant Cavatina, the Spa, Bar 1200, the LIVE@SunsetMarquis concert series, and the Sunset Marquis Motorcycle Club. Eighty-plus printed pieces, full property photography, and every ad the brand has run in a decade. Netty Award.
"Legendary Nights Begin at Sunset."
Seven product launches and five NAMM trade show booths across fifteen years: booth design, speaker decks, dealer presentations, product copy, print campaigns. "The World's Most Adventurous Guitars" is their registered trademark, written in the room.
"The World's Most Adventurous Guitar."
Strategic membership program design for Microsoft's elite gamer tier. Authored the full ideation framework: membership benefits, hardware discount and early access structure, Elite merchandise platform, gamer identity and skills profiles, "Guns for Hire" mentor marketplace, education and training system, one-on-one coaching, Xbox Coaches concierge support, an annual LEET Week holiday launch, a Game of Legends mega-contest, Elite community governance, focus-group infrastructure, partnership strategy across Adidas, Nike, and ESPN, and the badge and achievement system that sits on top of all of it. A full product and brand program, not just a logo.
Comic-Con launch strategy and launch comic book. Referred in by the Killer Network team after the Qualcomm exit.
SoCal B2B records management brand, built and launched end to end.
"Space. The File Frontier."
Two production agents tracking Vertiv and Credo Technology. Autonomous daily loops score weighted hypotheses, detect market regime, size positions, and kill signals that fail their backtest gates.
Closed-loop book marketing across Reddit, Instagram, Facebook, X, and TikTok with a human approval queue. Tracks real sales through the KDP API and learns which platforms actually convert.
React satellite terrain analysis. Trains Claude Vision on spectral and structural signatures of ten world-class gold deposits, then scores any region on a prospectivity grid. Surfaced a 72% hit in Oregon.
The studio's own website designed, written, coded, and shipped by one of the agents. Proof of thesis: the storefront is itself an honest sample of the work these systems produce.