Governed creative review
Locks the brief, reviews a campaign component by component for strategy, claims, voice, craft, accessibility, and rights, then repairs only what fails.
- When to use it
- Campaign review involves multiple standards and stakeholders.
- Expected outcome
- More consistent review, with revisions focused on components that fail.
CRIT is a creative review system for campaigns that must meet real brand, legal, and accessibility standards. It locks the brief before opening the work, decomposes the campaign into addressable components, verifies explicit and implied claims, measures voice and craft, and sends rights decisions to a named owner. Repair stays bounded to what failed. The Creative Director makes the final call with a complete record of every check and change.
Put your next idea to work
BRING THE PROCESS.
LET’S BUILD THE NEXT STEP.
A repetitive task. A stuck handoff. An agent you’re ready to build. Tell me what needs to change, and let’s talk through a practical way forward.
Based in Bend, Oregon · Remote & on-site consulting