Résumé

Adam R. Cagle.

AI Systems Builder & Enablement Lead25-Year Lead CopywriterProduction AI Agents & Brand Voice Systems

Summary

Builder and writer. Twenty-five years as co-founder, Managing Director, and Lead Copywriter of Agency689: sixty-plus brands, every pitch, every campaign, and the copy itself. Now shipping production AI through Agentic689: agents, enablement systems, and brand-voice governance in daily client use, every system prompt and white paper written solo.

Skills

Copywriting & Brand Voice

Campaign copy, brand voice systems, messaging frameworks, tone guides, naming, brand books, editorial standards, persona documents.

AI & Agents

Claude, GPT, and Gemini model families, Claude Agent SDK, LangGraph, MCP/FastMCP, custom GPTs, ChatGPT Apps, OpenRouter multi-model routing, prompt engineering, RAG, Qdrant, embeddings and semantic retrieval, OCR and multimodal extraction, structured outputs, evaluation loops, evidence traceability, human-in-the-loop governance.

Engineering & APIs

REST APIs built and integrated, OAuth 2.0, Python, FastAPI, JavaScript, Node.js, React, React Flow / XYFlow, ELK.js, PHP, WordPress, GitHub, Vercel, Cloudflare, Render, Supabase, PostgreSQL, SQLite, Stripe, Zapier, n8n Cloud, OpenRouter.

Enablement & Delivery

Prompt and agent libraries, playbooks, training, change management, new-business pitches, proposals, client management, team leadership; Slack, Salesforce, HubSpot, Notion.

Core Capabilities

AI Systems & Agent Building

Production systems across LLMs, RAG, agent orchestration, and MCP. Built Singularity SEO, an AI-managed search platform in production, and open-source agents for market intelligence, book marketing, and satellite terrain analysis. Ships products, not slides.

Brand Voice & Copy Systems

Voice architecture as a system: tone guides, messaging frameworks, brand books, and governance that keep a brand distinct across channels, teams, and AI-assisted workflows. Voices that scale without going flat.

AI Enablement & Adoption

Prompt and agent libraries, role-based playbooks, guardrails, and human-review gates that move teams from AI curiosity to daily use. Moved wary client teams from resistance to routine use, cutting first-draft time by roughly half.

Delivery & Program Leadership

Twenty-five years leading every new-business pitch: strategy, proposals, and presentations that won and held sixty-plus accounts. Teams up to fifteen. Client relationships at owner, board, and C-level, many held a decade-plus.

Experience

Founder & AI Agent Architect

Agentic689 · Sister Studio to Agency689 · 2024 to Present

Sister studio to Agency689. Production AI agents, enablement systems, and SEO/AIO tools.

Singularity SEOBuilt and shipped Singularity SEO, an AI-managed WordPress SEO system with site audits, rank tracking, governed proposals, and rollback-ready change history. In production.

AI Writing SystemsAI writing systems in daily use across Agency689 client work with human-in-the-loop approval. AI handles volume and variation while editorial judgment stays human.

GovernanceSole author of every system prompt, persona file, governance document, and architecture white paper across the suite. Open-source reference systems published at github.com/capo689.

Co-Founder, Managing Director & Lead Copywriter

Agency689, Inc. · Co-Founder · Bend, OR & California · 2001 to Present

Bend, OR & California. Full-service identity, branding, and launch studio.

New BusinessLed new business end to end for twenty-five years: pitch strategy, proposals, and presentations that won and held sixty-plus accounts, including Sunset Marquis as Agency of Record since 2004.

OperationsRan delivery and operations: scoped the work, staffed and scheduled teams up to fifteen, and built the templates, standards, and process that kept quality repeatable.

Copy & CreativeWrote the copy and directed all creative alongside a design-lead co-founder: naming, positioning, campaigns, web, email, packaging, and brand voice systems for Xbox, AMD, Microsoft, Killer Network, Traveler Guitar, and Hotel Figueroa.

ResultsLed the Sunset Marquis email program, roughly $150,000 per month attributed. Lifted banner ROAS 30 percent. Grew Traveler Guitar direct-to-consumer from roughly $1.1M to $5M.

Director of Interactive & Lead Copywriter

DGWB Advertising · Orange County, CA · 1998 to 2001

First wave of agency digital. Led the interactive practice: copy, delivery, technology translation, and new-business pitches.

ClientsIndyMac Bank · LoanWorks · CreditCards.com · Toshiba Computers · Toshiba Copiers · Yamaha Music · Avery Dennison · Clarion · Wienerschnitzel

Stack

Frontier Models

Claude OpusClaude SonnetClaude HaikuGPT-5.5Gemini 3.1 ProGrokDeepSeekLlama

Languages

JavaScriptTypeScriptPython 3PHPNode.jsBashHTML5CSS3MarkdownJSON / JSONLSQL

Frameworks & Runtimes

ReactAstroWordPressFastAPI / StarletteVanilla JSThree.jsWebGLOpenGLChart.jsTailwind CSS

AI & Agent Frameworks

Claude Agent SDKLangGraphOpenRouterVercel AI SDKOpenAI Agents SDKCrewAIMCP / FastMCPCustom GPTsChatGPT AppsOllamaLoRA

Orchestration & Evaluation

Multi-model orchestrationTask-based model routingModel selectionLLM benchmarkingOpenRouterStructured outputsJSON SchemaDeterministic validation

Testing, Reliability & Audit

Synthetic testingFixture testingLive API testingIndependent verificationFail-closed workflowsBounded retriesModel-diverse repairEvidence traceabilityStable evidence IDsSHA-256 provenanceWorkflow auditing

Ops & Rollout

AI cost trackingRisk assessmentProduction-readiness planningOpportunity prioritizationShadow-mode pilotsProduction-rollout planning

Workflow Visualization

React FlowXYFlowELK.js

RAG & Retrieval

QdrantPineconeCohere RerankRAGASLlamaIndexEmbeddingsSemantic retrievalOCRMultimodal extraction

Databases & Data

SupabasePostgreSQLSQLiteFinnhubEDGARRainforest API

Backend, Hosting & Deploy

RenderCloudflare PagesCloudflare WorkersWrangler CLIVercelOpenCLAWResendTailscalengroklaunchdSSE

Payments & Commerce

StripeStripe CheckoutStripe Customer Portal

Auth & Security

Auth0OAuth 2.0OAuth 1.0aScoped access tokens

Dev, Eval & Governance

GitHubGitHub ActionsCodexZapiern8n CloudAnthropic eval toolingSKILL.md governancePersona MD governance

SEO & Discovery

Singularity SEOSEMrushSerpApiGoogle Search ConsoleGA4Schema / JSON-LDllms.txt

Design & Production

Adobe Creative SuiteFigmaCanvaPhotoshop

Office & Docs

Microsoft Office SuiteGoogle Workspace

Image Generation

MidjourneyFlux 2GPT-Image-2Adobe Firefly 3

Video Generation

Runway Gen-4.5Veo 3.1KlingSeeDance

Voice, Music & Sound

ElevenLabsOpenAI Realtime APISunoElevenLabs SFX

Collaboration & Workflow

SlackSalesforceHubSpotNotionTelegram

Certifications

Google Analytics Certification 2026 badge

Google Analytics Certification (2026)Skillshop / Google · Valid Aug. 2026-Aug. 2027 · GA4 measurement, reporting, conversion tracking, attribution, and SEO/AIO performance analysis.

Claude + applied AI · 10 completionsAnthropic Learning PathAnthropic and CodePath · Issued July-August 2026

01Claude 101Anthropic↗ 02Claude Code 101Anthropic↗ 03Claude Platform 101Anthropic↗ 04Introduction to Claude CoworkAnthropic↗ 05Claude Code in ActionAnthropic↗ 06AI Fluency: Framework & FoundationsAnthropic↗ 07Claude with the Anthropic APIAnthropic↗ 08AI Fluency for BuildersCodePath↗ 09Introduction to Model Context ProtocolAnthropic↗ 10Model Context Protocol: Advanced TopicsAnthropic↗

Recognition

Ad Club (multiple) and Webby (multiple) awards for copywriting. Netty Award for the Sunset Marquis website.

Education

Academy of Art, San Francisco. Design and Art Direction.

Board

Autism Research Project. Board member. Published author and white-paper writer on shipped AI systems.

Download the full PDF ↓ ← Back to start